5 Types of Businesses That Should Have Killer Websites
As the founder of a design agency
for small businesses one of the things that makes me
disappointed (and quite frankly ticked off) is seeing companies whose websites
are not up to par. To add insult to injury, then I find out that the agency who
designed the company’s website, is not even up to par — which ticks me off even
more! I am concerned for the business owner who is too prideful to consider
that their website is bad, or the owner who keeps pushing off their website
redesign because it is
not at the top of their list.
A company website is a business owner’s largest marketing
tool. Most importantly, a well designed
website can create industry authority. I can’t tell you how many potential
customers a business loses when an online visitor lands on their website and
bounces (i.e., a technical term for “leaving”.) because it looks bad. Or
consider how many potential sales a business misses out on because they do not
even show up in Google search results (i.e., they need SEO help.).
So, I’ve made a list of five types of businesses that absolutely
need a fantastic website. And if you do business in one of these industries
do yourself a favor and ensure your website is up to par.
· Cosmetic Plastic Surgery
Most of the websites in this niche are developed very poorly. Unlike the purchase path for a dentist or a general doctor, most would-be patients search for a plastic surgeon online. Even if they get a referral from a friend, they still look online to see reviews and learn more about procedures.Cosmetic surgery is a big deal, so there will likely be more research involved. That is why it is so important to have a cosmetic plastic surgery website that is beautifully designed. The point of a plastic surgery is to make the patient look better. How can you ensure a potential client is going to look better if you can’t even make your website look like a million bucks?
· Exotic Car Rentals, Repair, and Customization
Everyone knows their go-to mechanic. But when it comes to repairing a high-end, luxury vehicle you want the right person for the job. If you operate a business in this space your company website needs to look like you have authority in this niche. Consider this: people don’t rent an exotic car for the heck of it; they rent it for the experience. That experience starts, or ends, at your website.Real Estate Developers and Contractors
It used to be the Yellow Pages, but
now homeowners find their new digs through search engines. While a lot of
contractors build their businesses through referrals, it doesn’t mean they
shouldn’t still have a great website. For instance, if I live in Denver, and I am
looking for a contractor, I am going to type into Google “Denver Contractor” or “Denver House Remodeling”. If your company
website does not show up on the first page of Google search results for those
keywords, than you are screwed (i.e., no one is going to find you.).
However, if you do show up on the
front page of Google and your website stinks then I’ll happily click onto the
next competitor. Like most prospective customers, I am thinking to myself: “Why
would I want anyone to work on my house, if they can’t even pay attention to
the detail of their website?”
· IT Services and Support
When a business owner is need of cloud services or a managed IT services provider, most of the time they will start their search online. You would think that companies in this industry wouldn’t have a problem with there websites, but they do. Most of the IT company websites that I have seen are very plain with outdated stock images.If you own an IT services company ask yourself: “Have I ever just walked down main street and seen an IT company, walked in and said ‘Oh hey! I’ll take these services!'” No, no one does that. A well-designed website is an IT company’s primary lifeline for customer acquisition (other than referrals).
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