Why Facebook you may
ask? "Wouldn't it make sense to join the community with the most
people?" says Lupkin. "Facebook has more than one billion users and
is five times more popular than the next most popular social network."
Here's just a taste of what you'll find inside the cover of Network Marketing For Facebook.
1. Create an appealing Facebook profile.
When someone knows,
likes and trusts you, they're more willing to hear about your business. Your
profile gives you this opportunity when you use your profile picture; cover
image, and "about" section properly.
Choose a professional
profile picture. Use your cover image to give people a snapshot of your
personality. A complete "about" section makes you more credible and
rounds out your personality.
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2. Post publicly on Facebook.
Your goal is to let your friends know what you do for a living
and how you can help them. For example, if you're a realtor:
Hey
everybody! As you may know, I love helping people find their dream home. If you
know anyone that needs assistance, please message me.
If you're an insurance rep:
Hey
there! As you may know, I love helping families be protected from unforeseen
tragedies. If you know anyone that needs life insurance, please message me.
3. Use Facebook Messenger.
It is like email, but better. If you've previously conversed
with a prospect and you're getting ready to talk to them again, you can quickly
review all your previous talks in one place.
If you haven't spoken to a friend in a while, make sure to
re-establish the relationship first. You don't want them to feel like you are
only reaching out for business. You can say, "Hey! We haven't spoken in a
while. How have you been?" Only chat about your products if they ask what
you do.
4. Send messages based on past conversations and what you know
about a friend.
A realtor example:
Hey
Tom! I know you love houses with a view, and I seem to remember you were
looking for a house. Well, check out this amazing lake view property! Do you
want to come see it with me?
An insurance rep:
Hey
Alicia! I know we're both family people, and it's been awesome to see yours
grow up on Facebook. I was super glad to find out about this new life insurance
option our company just created. It provides for families like no other policy
I've seen. Do you want to hear more about it?
5. Keep the conversation going.
It's exciting to have someone respond to your messages! Thank
them for the response, give them additional information: pictures, videos and
details of your offering, and then let them know what is the next step.
If you don't hear back, send them a message once a week asking
if they wanted to take the next step. Be patient. Not everyone checks Facebook
daily.
6. Stay in touch.
It's only a matter of
time until friends want your product. Stay in touch on Facebook by posting
quality content and interacting with your friends' posts. Posting quality
content is a balance between business and personal: Too much of either can
result in failure. Be
personal 80% of the time. People do business with those they have the best
relationship with; so post about what's on your mind. Post about business the
other 20%.
The more you interact with your friend's posts, the more your
business posts appear in their newsfeed. Your friends will also see you as a
true friend, not someone just trying to sell them products. When you comment on
a friend's post, write from the heart. Treat it the same as when you talk face
to face.
7. Grow your friends to grow your income.
With over a billion
users, Facebook offers an unlimited amount of people to talk to if you take the
time to build relationships. Facebook's
Graph Search solves
the new prospect obstacle by opening up their entire database to you. All you
need to do is take the time to reach out and build relationships.
8. Create a group for support and inspiring sales teams.
Whether you're a manager
motivating a team, or have a group of industry peers who want to support each
other, Facebook Groups are the answer. You can move mountains when you belong to a
group of passionate people working toward the same goals, supporting each other
every day.
Once you start your group, post at least a few times a week. It
could be a question, words of motivation, pictures, or videos. Always like and
comment on what others are posting as well. Groups are like live events
happening 24 hours a day. When run correctly, it will become the cornerstone of
your success.
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